West Coast Logo

The California logo and ID package was another logo that I had to create. In the design world there are two places that are the hub for design; east coast and west coast. The east coast is associated with being formal and clean lines, while west coast is casual and free form. I created this logo the same way I did with the corporate logo. I went back to the list of identifying features of humans and went to blood. I created a splatter with two tones of red and subtracted the works.